Monday, March 22, 2010

If I had a world of my own, everything would be nonsense.

In a time when films are attempting to think up dark and imaginative story lines, and while audiences are craving fantastic escapes from reality, an old Disney classic was reborn. Based loosely off of Lewis Carroll's fairytale Through the Looking Glass, Tim Burton's Alice in Wonderland has sparked an eruption of fashion statements and adult tea parties. For 944 San Diego's March Release, what trendier theme than an Alice and Wonderland theme party? And why not take it a step further and host the premiere event at Syrah Wine Lounge in the Gaslamp?

Syrah on Fifth Ave. in the heart of downtown San Diego is an ode to Alice; a discreet grimy staircase down to a dimly lit nondescript door mark the start of the journey down the rabbit hole. Once behind the underground door, moss and ivy scale the walls surrounding a room adorned with plush furniture, faux fireplaces, and tea party decor.

Butterflies and cocktail waitresses in fairytale dresses fluttered around the venue, while a Johnny Depp/Mad Hatter look alike performed magic tricks for VIP guests. The drinks, as usual, were delicious, the beats were dope, and the crowd was looking good and having fun.. the perfect recipe for a 944 launch.

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