Since my last article on the digital efforts of fashion brands, many designer labels and national retailers have been using social media and cutting edge coupon sites to create hot deals and generate buzz. With spring in the air and the turn of the seasons prompting lots of sales, DKNY has come up with a festive way to increase their social media presence as well as encourage consumers to get a head start on their summer shopping.
The single day promotion will take place in both the company's New York and London stores, with two prizes each for $1000 shopping sprees. "The company is tweeting clues to help followers find chocolate Easter eggs and other treats hidden throughout the store" states Mashable's article on the scavenger hunt promo. DKNY has been posting clues on their Twitter account, prompting users to visit both stores and upload photos via twitter @dkny once they discover the candy coated goodies. One clue, “I’m a kitten but I don’t purr,” led one shopper to a chocolate bunny rabbit resting on a pair of black kitten heels in DKNY’s London store.
Although the promotion is only good today, don't be discouraged if you can't fly to New York or London by the seat of your pants. Those who can’t participate on the ground are invited to guess where the eggs might be located based on the tweeted clues. So get out your investigative skills my little detectives because you could be the lucky winner of a fat shopping spree today!